“The Stan Smith, which is a lifestyle shoe today, was a performance shoe. But we have created a borderline which is artificial,” he said.

“Our roots, our heritage and our future lie in the fact that we want to be a sports company, and sports has to be the dominant part of the business.

Lastly, the sportswear giant recorded a 12 percent increase in sales to €4.69 billion EUR (approximately $5.1 billion USD). Additionally, its gross margin rose to 48.8 percent from 47.2 percent - indicating good improvements in pricing, product and channel mix. It recorded a net loss of €10 million EUR (approximately $10.8 million USD), compared to a loss of €44 million EUR (approximately 48.8 million USD) the same period the year before. But everything is looking up for the company. adidas hopes to grow between 20 to 22 percent on average, annually.

Therefore, the company will continue to “over-proportionally” invest in the market. grew 24 percent, but Nike is still the clear leader in the market.

Adidas t mac 3 brown